Digital Manager

Contract: Permanent

Salary: £42,000 per annum

HOURS OF WORK:  Full time, 37.5 hours per week, hybrid

Closing Date: 9am, 20 April 2026

St Luke’s Hospice – Caring for Harrow and Brent St Luke’s Hospice cares for people approaching the end of their life in Harrow and Brent. We aim to give the people we care for the best possible quality of life, each and every day. Supporting local people and their families is at the heart of what we do – focusing on what matters the most to them is at the centre of our care.

The care we give is free of charge, available to all, and respects the cultures, religions and beliefs in our richly diverse community. Our care is given with compassion and dignity and involves not just looking after the patient, but also includes supporting the people closest to them. 

Our local community is a vital partner in our care, kindly supporting us through their donations and fundraising alongside the dedication of over 800 incredible volunteers who freely give us their time to support the best possible end of life care for local people.

Job Purpose

The Digital Manager is responsible for developing and delivering St Luke’s Hospice digital presence across all online channels and platforms. The role ensures that digital content, channels, platforms and analytics are used strategically to grow audience engagement, strengthen the hospice brand, and support income generation across fundraising, retail and community activities.

Digital Strategy and Development

• Support the Head of Communications and Marketing in developing and implementing a digital content strategy aligned to organisational objectives.
• Identify opportunities to grow digital audiences, engagement and income generation.
• Monitor developments in digital communications and recommend innovations that strengthen the hospice’s digital presence.

Digital Content and Channel Management

• Manage the hospice’s digital channels and platforms, including social media, email marketing, website and video platforms.
• Oversee the production and scheduling of high-quality digital content including video, imagery and written content.
• Ensure all digital content reflects the hospice’s tone of voice, brand standards and accessibility requirements.

Website Governance and Development

• Act as the organisational lead for the hospice website.
• Manage relationships with external web development agencies.
• Develop and maintain a roadmap for website improvements to enhance user experience and digital accessibility.

Digital Analytics and Performance

• Monitor and analyse digital performance using tools such as Google Analytics and Brandwatch.
• Produce regular reports on digital engagement, reach and campaign effectiveness.
• Use data and insights to inform digital strategy and improve content performance.

Collaboration Across the Organisation

• Work collaboratively with fundraising, retail, clinical and community teams to support campaigns and initiatives.
• Ensure digital storytelling reflects the hospice’s community impact and supports income generation.

Team Leadership

• Support colleagues to develop content for the website by facilitating a network of internal website content contributors to ensure accuracy and consistency.
• Line manage the Content Creator.
• Support colleagues across the organisation in developing digital storytelling skills.

In return St Luke’s Hospice offer the following benefits:

26 days annual leave plus bank holidays (increases with service)

Hospice pension 3% employee contribution and 6% employer contribution

Subsidised onsite meals

Access to our 24hr employee assistance programme

Free onsite parking

Access to the NHS Blue Light Card

To apply, please complete online application form.

See job description for more details.

Applicants are encouraged to inform us if any reasonable adjustments are needed to be made during any part of the recruitment process.

St Luke’s Hospice are equal opportunity employers and particularly welcome applications from groups who are currently under-represented in our staff.

Please note: We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.